V.P., Account Director, GrayMatter Agency | The creator of the term Perimenopositive™ and a strategic leader in healthcare marketing. Passionate about big ideas, equality, and kindness, she brings a wealth of experience from 16 years in the medical device and life science marketing sector. With her enthusiasm for transformative technologies and improving women's health outcomes, she provides a fresh, insightful take on navigating perimenopause and beyond.
AI. The rise of the active patient. Changing expectations of care. New investment realities… The forces shaping FemTech are changing fast. And so are the rules for building brands pe...
When your product disrupts a conservative category to fix what the standard of care has failed to solve, how do you approach commercialization — and equip reps to connect? We talk wi...
Despite explosive growth projections, why does FemTech funding still lag? And how can embracing a marketing mindset help you give investors reason to lean in? We have a very engaging...
Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How ca...
From expert creators to real-world voices, influencers play a major role in shaping health decisions. It makes sense to want to harness that power to market your brand. Should you? I...
Medical device marketing has long been formal and risk-averse. But if you're not human, you're not heard. We talk with two leaders at Axena Health — Mandy Pulliam and Christina Reita...
Sometimes, positioning a women's health brand — or simply being heard — means changing the conversation entirely. We talk with Tracy MacNeal, CEO of Materna Medical, and explore what...
What do we mean by “feminine” communication styles—and why do listening, empathy, trust, and community matter so much when building women’s health brands? We talk with Ikram Guerd, G...
Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to ma...
In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it. We discuss the evolving landscape of women's healt...
