Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility?
In this episode, we talk with
Dr. Anjali Malik, a board-certified breast imaging radiologist and trusted clinician voice online, about what thoughtful social media participation looks like. From choosing the right platforms to understanding the hidden labor behind credible content, this conversation helps FemTech founders and marketers think more clearly about where to invest, how to show up responsibly, and why restraint can be just as powerful as reach.
A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (
www.graymatter.agency)
See below for full list of series episodes.Guest:Dr. Anjali Malik, BRCA Strong
Guest Links:Instagram/anjalimalikmdTikTok/@anjalimalikmdCreator Link:• GrayMatter Agency:
https://graymatter.agency/Show Resources:•
It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k
Extras:• Episode Mocktail Poster! Dirty Coconut Coke: link t/k
Chapters:
00:00 Cold Open and Intro
02:02 Introducing Dr. Anjali Malik
05:38 Why Clinician Voices Matter Online
07:37 Information vs. Influence
12:15 Showing Up With Intention
16:03 The Hidden Labor Behind Credible Content
21:25 Why Misinformation Travels Faster
26:05 Building Credible Alternatives
31:11 Where Brands Should Invest
35:25 Stewarding Influence
46:44 Thank You and Outro
Series Episodes:• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc
• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix
• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical
• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health
• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency
• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong https://www.tiktok.com/@anjalimalikmd
• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC
• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.
• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU
Episode 6
