Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively?
This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as
The Vag Doc. Together, we unpack how women are really searching for answers today, why misinformation so often wins, and how credibility, clarity, and consistency can become powerful antidotes. For FemTech founders, marketers, and brand leaders, this conversation makes the case for embracing a marketing mindset — not to persuade, but to educate, connect, and help audiences feel confident enough to lean in. Because trust isn’t a tactic. It’s the strategy.
A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc.
(graymatter.agency)See below for full list of series episodes.Guest:Dr. C, a.k.a. "The Vag Doc"
Guest Links:TikTok/@thevagdocYouTube/@TheVagDocCreator Link:• GrayMatter Agency:
https://graymatter.agency/Show Resources:•
It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
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Episode WebpageExtras:•
Episode Mocktail Poster! Sparkling Carmen
Chapters:00:00 Cold Open and Intro
02:24 Introducing Dr. C (The Vag Doc)
05:25 The Knowledge Gap No One Addressed
08:00 How Women Look for Answers
15:31 Why Misinformation Wins
19:14 Trust Is the Strategy
24:03 The Real-World Cost of Misunderstanding
27:23 Creating Clarity
37:03 Why Analogies Work
41:28 Partnering With Brands
45:26 Protecting Authenticity and Tone
47:57 The Hallmarks of Success
55:02 Thank You and Outro
Series Episodes:• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc
• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix
• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical
• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health
• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency
• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong https://www.tiktok.com/@anjalimalikmd
• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC
• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.
• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU
Episode 1
