In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it.

We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership.

We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field.

And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day!

See below for full list of series episodes.

A Perimenopositive™ podcast
©2025 GrayMatter Agency, Inc. (graymatter.agency)

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Reserouces:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight report

Extras:
• Episode Mocktail Poster! Rosemary Paloma Spritz

Chapters:
00:00 Intro
00:28 Welcome
01:17 Why This Podcast Series
02:36 About the Name
03:29 Mocktail of the Day
04:00 Who We Are
05:26 What to Expect
06:48 Wrap Up, See You Soon!
07:28 Outro

Upcoming Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC)

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IIKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, Next Stage LCC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU