Erica Gatlin

Erica Gatlin


Dir. of Partnerships, CEG Agency | Founder, Mulberry Lane Social Influence | With over 16 years at the forefront of influencer and social media marketing, Erica leads high-performing campaigns for nationally recognized brands, blending data-driven strategy, creator management, and cross-channel execution to deliver real results.

Appears in 1 Episode

The Power (and Pitfalls) of Influence

The Power (and Pitfalls) of Influence

Episode 5 · · 30:47

From expert creators to real-world voices, influencers play a major role in shaping health decisions. It makes sense to want to harness that power to market your brand. Should you? I...